I took a photo of a Noren hanging in front of a restaurant (looks very old!) while walking through Tokyo. Why did I take a photo of this Noren? Because this one looks very old and I felt a kind of confidence and obstinacy of this restaurant keeping tradition and good taste for a long time. Actually, I entered into this restaurant to have a late lunch and the taste was quite good. Also, the price is reasonable. This restaurant serves Tendon cuisine (Tenpura rice bowl) with the price of 600 Yen.
If you have a chance to visit Japan, please look for old Noren hangings. These may be an evidence of being loved by customers for a long time.
This restaurant is located in a town named Jinbo-cho in Tokyo. (15 minutes subway ride from Shinjuku)
Jinbo-cho is a town specialized in selling books; you can find hundreds of book stores (especially second-hand books) in this town. I visited this town to look for a computer book instead of visiting amazon.com.
- Ken, President
http://www.nipponcraft.com/
